Last night I had an epiphany

It was a wonderful but wholly painful moment because I realised I'd had the same epiphany about two years ago and decided not to act on it.

Basically, two years ago when I looked at how to bring my tutoring business online, we'd surveyed various models and decided that the market (by which I mean actual customers in this instance) was ready for some of these ideas, but was not for others. So we put them on ice, until a later point when we could roll them out and see market adoption as a realistic proposition.

In the meantime, I got a full-time job working at another start-up and proceeded to have either ideas, not least influenced by the rise of social networking, etc. I decided one of these was half decent and asked to work with the Judge Business School to see if they thought it was any good. They said it was well on the way and the market potential was there, but if they were going to be honest, there was something missing. They suggested a killer app back then which would tie things together and last night I figured a good, elegant way to pull all of this together and make something beautiful but not contrived. I am feeling slightly sick, though reassured to see a VC backing a company who is thinking along similar lines.

So now I just have the responsibility of making it happen. Cup of tea might help methinks...